After sleeping on the conceptual design, we have a few things we need to decide next: (1) what the theme will be, (2) what the caption will say, (3) where the card recipient’s name will be placed, and (4) what The Rat will be doing. I type out the key points of our thought process and we take as many days as needed to get a satisfactory solution for each question. Inevitably, we will change our minds and having all this documented is really helpful in finding our way back after jumping in all those rabbit holes.